You scanned the code.
That already makes you a better dog parent.
Most people choose a dog food by the picture on the front of the bag. We think you deserve to choose it by what's actually inside. That's the entire idea behind "Inside The Kibble" — a page that lives on every bag we make, and grows with real nutrition data as each batch is tested.
The first batch results are in — scroll down to see the full lab-verified breakdown, straight from an independent testing facility. The same code on your bag will always lead you to the truth about that batch.
Consider this our welcome mat: a place to slow down, learn why kibble quality matters more than it's given credit for, and know that we take the question as seriously as you do.